Endorsement is sometimes the key to a marketing scheme, and who you are endorsing means absolutely everything. Superstars are the chosen few who get the chance to represent our favorite brands and companies. Under Armour has announced that it has recently agreed to a partnership with legendary butt kick artist Dwayne Johnson. “The Rock” will be the perfect addition to the ever growing “UA’ stable which already features the likes of Stephen Curry and Cam Newton. What should we expect from this partnership? Are you looking forward to “The Rock” inspired apparel and merchandise? Please leave your thoughts, comment, or opinions below.