The team at HEIST NY is excited to move into 2017 under a new moniker: History of New York (HNY). Paying homage to the iconic style and hustle of NYC, founders and siblings Tyler and Arik Abrams wanted to bring their Bronx upbringing deeper into every aspect of its brand from upcoming apparel offerings to future footwear and product collaborations.
To celebrate, the team will be holding events throughout the year from exclusive sneaker releases to special events to community initiatives.
As an initial event, HNY will be opening its vaults for a second time to celebrate Jordan Brand entitled Hatfield New York. Celebrating Tinker Hatfield’s and Jordan Brand’s contribution to sneaker culture, the White Plains boutique will feature 30 coveted releases from the past three years.
The event will also feature the artwork of mixed media artist Arielle Kase, whose current exhibition uses the classic Jordan silhouettes as its inspiration