Technology is advancing everyday. Nowadays its all about who has the most innovative and unforeseen complexities to generate more sells. The sneaker industry is no different, as it seems like a friendly competition on who can outdo their rivals. Adidas brand has taken a step above the rest with their Futurecraft 4D model. They’ve introduced a process called digital light synthesis.
Quote on quote, this is the process that uses digital light projection, oxygen-permeable optics, and programmable liquid resins to generate durable products. To simplify that, they did something that’s never been done on a sneaker before. A family and friends release will take place soon, while a wider release is expected this upcoming fall/winter season. Check out the very first images of this revolutionized product, and stay tuned because there is a lot more to come.